What’s Your Motivation Plan?
If you’re like many agents, you might feel like the selling season has just started — until you wake up one day and realize we’re already in the second half of the year. If you haven’t had this...
View ArticleWhat Have Your Client Reviews Done For You Lately?
At the close of a transaction with clients, there is often a feeling of relief — for you and your customers. Through all the bumps, hurdles, emotions and deadlines, the joy and testimonials of happy...
View Article5 Ways To Increase Client Retention
According to realtor.org, 73 percent of homebuyers and 65 percent of sellers would use the same agent again in the future or recommend to their friends and family. However, only 25 percent of people...
View Article4 Ways You Can Nail Due Diligence Before Listing
As one of the cornerstones of our business, listings are our lifeline. They are one of the most vital pieces of having a successful career in the real estate industry. If this is the case, then why do...
View Article3 Steps To Proactively Address Negative Business Reviews
Public opinion has been magnified by the presence of social media and online forums. No longer is the rapport you have with your clients an intimate one. They have the freedom to express anything on...
View ArticleCould We See Negative Interest Rates?
It’s not something we think about very often, but lower interest rates are entirely possible! Interest rates which are not just a little tinge above zero or zero itself, but rates which are actually...
View ArticleInterest Rates Unchanged as Fed Holds on Increase
As the Federal Open Market Committee (FOMC) reconvened Wednesday… Results from their October 27th and 28th meeting placed yet another hold on the rate hike, leaving the federal funds rate at the...
View ArticleA Prospect Is Not A Lead Until You Make It One
If you think that a third-party website, service or platform can deliver you names and numbers of people who are vetted, engaged and ready to buy, then you might want to think again. Defining a lead...
View ArticleHousing Markets More ‘Affordable’ Than ‘Unaffordable’ For Millennials
While buying a home that fits the definition of “unaffordable” to millennials… Millenials are classified as age 25 to 34 – according to the federal government—that is to say, a home with monthly...
View ArticleHow To Design Your Marketing Plan
Today, we will discuss the next step — designing a solid marketing plan. Having identified your target market, you must proceed to cater to those clients. There is no better way to meet the needs of...
View ArticleMortgage Industry Provides Glimpse into 2016 Housing Market
As 2016 lies just under one month away, the mortgage industry is already on top of what to expect in the coming year with predictions on what the housing sector may or may not bring. A poll released by...
View Article5 Reasons Your Clients Should Buy Their Home Now
When you think of Christmas shopping, the first thing that comes to mind probably isn’t buying a home — and it’s probably not the first thing that comes to your clients’ minds, either. However, Santa’s...
View ArticleFannie Mae: Expect 3 More Fed Rate Hikes In 2016
December 16, 2015, will forever be known as the day that the Federal Open Market Committee increased the federal funds rate for the first time since June 2006. One housing industry insider expects that...
View ArticleWhy Technology Is Crucial To Building Relationships
In December, Dusty Baker wrote an article for Inman on technology… …indicating that claims concerning the use of technology to capture business in real estate have been overblown. But I would argue...
View ArticleHow New Real Estate Agents Can Succeed
Real estate agents are a diverse group. Of course, they can differ in age, experience, expertise and personality. But what most of us have in common is the desire to make a successful living from a...
View Article3 Rules Of Game Theory To Help You Win Real Estate Negotiations
Real estate negotiations are battles. They pit the interests of buyers on one side and the interests of sellers on the other. As a real estate agent, you are tasked with emerging victorious for your...
View ArticleLittle Things That Make A Big Difference With Facebook
What good is a status update if it’s never read? What does a link matter if there’s no one on your page to see that you’ve posted it? Let’s face it: Your Facebook followers are absolutely crucial when...
View ArticleWhat’s Keeping Renters From Homeownership?
Rents may be rising and consumers may be feeling the crunch when it comes to their personal finances… …but 70 percent of renters still believe that renting is more affordable than owning a home and 55...
View ArticleNew Home Sales Signal Confidence In Housing Market
While the latest new home sales report didn’t post any game-changing news, it still signals a positive outlook for the housing market amid a lot of economic data showing a lackluster housing market....
View ArticlePending-Home Sales Beat Expectations
The report on pending-home sales brought welcome news this months after a disappointing winter season. The Pending Home Sales Index, a forward-looking indicator based on contract signings, grew 3.5% to...
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