Appraisal Myths Too Many Sellers Believe
The home appraisal process can be nerve-wracking for many sellers. You probably already listed your home, and even received an offer, and now someone is coming in to tell you what the house is worth?...
View ArticleHow Real Estate Agents Dominate With Multichannel Content Marketing
Top real estate agents are wary of get-leads-quick schemes, and rightly so. Those looking for longer-term success have turned to a powerful marketing system, multichannel content marketing: marketing...
View ArticleAlmost $1 Trillion of American Homes At Risk From Rising Seas This Century
According to new research by Zillow, rising sea levels are expected to impact $916 billion worth of U.S homes in the next 100 years, most of which are low-end or median-value homes. The majority of all...
View ArticleWhy Are Existing-Home Sales Underperforming?
Existing-home sales as measured by the National Association of Realtors are underperforming the rate supported by current market conditions, according to First American’s latest Potential Homes Sales...
View Article20 Tips For Marketing Your Brand on Instagram
Beyonce’s infamous pregnancy announcements, Taylor Swift’s make-up flowers from Kanye West, sultry stares from Selena Gomez and enough selfies from Kim Kardashian to make a book — what do all of these...
View ArticleMillennials vs. Boomers: Tailoring Multifamily Homes To Today’s Twin Targets
What do Millennials, the laidback digital natives dubbed “Generation Me” by social scientists, have in common with the driven, disciplined Baby Boomers who spawned them? Quite a bit when it comes to...
View ArticleIs It OK To Real Estate-Stalk Your Friends And Family? A Hot Trend Explained
Ever wonder how much some people paid for a house, but were too shy to ask them outright? Then it might be tempting to delve into real estate stalking—the simple and fun practice where you type in...
View ArticleExisting Home Sales Hit Highest Pace Since Summer Months
Existing home sales increased in October, hitting their highest pace since earlier this summer, however, sales are still down year-over-year, according to the latest report from the National...
View ArticleBig Shifts Coming To The U.S. Housing Market In 2018
According to Realtor.com’s 2018 National Housing Forecast, U.S. housing inventory constraints have fueled a sharp rise in prices and made it difficult for buyers to gain a foothold in the market. But...
View ArticleGift Box Ideas For New Homebuyers: Hygge, Homesteader, Mid-Century Mod, And More
If you’re looking for a creative gift for someone who recently bought their first home… …(or moved into their first rental), here’s an idea: Sign them up for a subscription box that sums up what kind...
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